We’re an anti-agency agency We’re an
anti-agency agency

Guayata Digital

Guayatas are birds from the Andes that fly in couples and stay loyal throughout their lives. They can sometimes fly alone but stay together throughout their lives.

At Guayata Digital (GD) we believe the client can and should fly alone, but must always feel the support and commitment from all our team.

When it comes to digital and social media strategies, we believe our clients are capable of understanding and learning our best-in-class process to later be able to do it on their own. Our mission is to enable you to achieve your business goals independently.

Our mission

Creating consumer connections without data in a post COVID-19 world is akin to investing in oil over clean energy.

It simply doesn’t make sense.

We won’t offer
Empty promises
We don't like to promise unattainable results. The digital medium is not magic but it works if you know how to operate it and understand your return on investment. We run campaigns based on your audience.
Incomprensible metrics
The client must have all the figures at hand and understand them, but there are very few indicators that he really needs to know the real performance of his campaigns and the impact on his business.
Irrelevant content
Many brands generate content for the wrong audiences. It acts based on the declared demographics and not on the hooked audience, therefore there is little or no impact.
Lack of transparency
We work with absolute transparency. All investment in digital (paid media and advertising) is the client's decision and directly paid by him. Our approach is based on directing and managing the investment to obtain the greatest possible impact on the business.
What do we do
We create a digital and business platform with a laser focus on generating a great consumer experience...
...in order to create relevant content that sells through a deep understanding of the target audience.
All based on data and measurable business KPIs, rather than abstract ‘digital metrics’.
How do we do it
  • Digital tools at every step of the operation.
  • Through the understanding of the great diversity of real information, not perception.
  • Our hypotheses are based on reality and data.
  • Content marketing instead of traditional advertising campaigns.
  • The results are measured in real time and always visible to the client.
  • Data always justifies our decisions.

Our team

Driven by experienced people. We are based across Mexico City and London, and work globally.
Renata Torrescano

Ren Torrescano

Co-founder

Creation and production of content, digital content, editorial content, content, marketing and digital marketing.

Experience includes: MTV, Nickelodeon, Cultura Colectiva.

10+ years of experience.

Adrián Bravo

Adrián Bravo

Co-founder

Technology, strategy, marketing and business.

Experience includes: Microsoft, Oracle, Google, Wunderman & Ogilvy, Socialbakers.

25+ years of experience.

Pamina Bou

Pamina Bou

Partner & Head of International

Strategy, partnerships, sales effectiveness & marketing across EMEA, US & Asian markets cross industry vertidas.

Experience: Amex, Twinings, Gerson Lehrman Group and start ups.

15+ years experience.

Jesús Soto Fuentes

Jesús Soto Fuentes

Visual Creative Director

Audiovisual content creator, photography, graphic design, strategy.

Experience includes:

Lancôme, Urban Decay, H&M, Vogue, GQ, Instyle, L’Officiel, Universal Music Mexico.

10+ years of experience

Manuel Gómez

Manuel Gómez

Creative Director

Branding, graphic & editorial design, audiovisual content, strategy.

Experience: Universal Music Mexico, Collectiva Concepción, Ruido Rosa, Inna, La Lonja MX, Kurvan, The Artist Community.

10+ years of experience.

David Murillo

David Murillo

Head of Design

Graphic & editorial design, branding and audiovisual content creator.

Experience: Cultura colectiva, We Are Other People, Tizkka, Nike, El Palacio de Hierro, Palmer's, Michael Kors, Mercedes Benz, Pandora, Chico's.

+6 Experience

Daniela Padilla

Daniela Padilla

Lead Video Editor

Audiovisual editor, content creator, mapping.

Experience: Lush, Mercedes Benz, Seat, Jhonny Walker, EDF, Grupo Modelo, Diego Verdaguer, Martí, Nissan, Tayrell.

6+ years of experience.

Valeria Quijano

Valeria Quijano

Content Manager

Content/Project Manager, content creator.

Experience: Spotify, Bud Light, Smirnoff, Q-Dance Events, Vice Media, Tugow, Pioneer DJ Mexico, Dreamfields Festival and Wish Outdoor Festival.

5+ Experience.

Our work as individuals

mtv
nickelodeon
mtv-unplugged
nestle
movistar
ford
mercado-libre
netflix
samsung
spotify
walmart
best-buy
amazon
playstation
palacio-hierro
unilover
twinings
Our methodology is based on digital know-how of professionals with more than 25 years in the field + a philosophy anchored on strong values. We have already made all the possible mistakes and we know what NOT TO DO.

Let’s make digital work for your business priorities!

We will be in touch with you ASAP :)