We’re an anti-agency agency
We’re an
anti-agency agency


Guayatas are birds from the Andes that fly in couples and stay loyal throughout their lives. They can sometimes fly alone but stay together throughout their lives.
At Guayata Digital (GD) we believe the client can and should fly alone, but must always feel the support and commitment from all our team.
When it comes to digital and social media strategies, we believe our clients are capable of understanding and learning our best-in-class process to later be able to do it on their own. Our mission is to enable you to achieve your business goals independently.
Our mission

Creating consumer connections without data in a post COVID-19 world is akin to investing in oil over clean energy.
It simply doesn’t make sense.



- Digital tools at every step of the operation.
- Through the understanding of the great diversity of real information, not perception.
- Our hypotheses are based on reality and data.
- Content marketing instead of traditional advertising campaigns.
- The results are measured in real time and always visible to the client.
- Data always justifies our decisions.
Our team
Driven by experienced people. We are based across Mexico City and London, and work globally.
Ren Torrescano
Co-founder
Creation and production of content, digital content, editorial content, content, marketing and digital marketing.
Experience includes: MTV, Nickelodeon, Cultura Colectiva.
10+ years of experience.
Adrián Bravo
Co-founder
Technology, strategy, marketing and business.
Experience includes: Microsoft, Oracle, Google, Wunderman & Ogilvy, Socialbakers.
25+ years of experience.
Pamina Bou
Partner & Head of International
Strategy, partnerships, sales effectiveness & marketing across EMEA, US & Asian markets cross industry vertidas.
Experience: Amex, Twinings, Gerson Lehrman Group and start ups.
15+ years experience.
Manuel Gómez
Creative Director
Branding, graphic & editorial design, audiovisual content, strategy.
Experience: Universal Music Mexico, Collectiva Concepción, Ruido Rosa, Inna, La Lonja MX, Kurvan, The Artist Community.
10+ years of experience.
David Murillo
Head of Design
Graphic & editorial design, branding and audiovisual content creator.
Experience: Cultura colectiva, We Are Other People, Tizkka, Nike, El Palacio de Hierro, Palmer's, Michael Kors, Mercedes Benz, Pandora, Chico's.
+6 Experience
Daniela Padilla
Lead Video Editor
Audiovisual editor, content creator, mapping.
Experience: Lush, Mercedes Benz, Seat, Jhonny Walker, EDF, Grupo Modelo, Diego Verdaguer, Martí, Nissan, Tayrell.
6+ years of experience.
Our clients
We believe in strong partnerships, be one of them!
Our work as individuals

















